![]() ![]() Fisher, who had advertised and sold games. Schelle, who had worked in retail businesses that sold toys among other products, and Herman G. ![]() Some of its new products include educational software programs for pre-kindergarten aged children and a line of action figures for preschoolers based on characters that intended to be positive role models.įisher-Price began in 1930 in East Aurora, New York, 20 miles southeast of Buffalo, as a joint effort by three partners: Irving L. toy company.Īfter several disappointing forays into manufacturing toys for other age groups, in the mid-1990s Fisher-Price refocused on the market that had made it famous and successful: toys and games for children ages five and under. In 1969 it was purchased by the Quaker Oats Company in 1991, when it was an independent public company and then in 1993, when it became a wholly owned subsidiary of Mattel Inc., thereby making Mattel the largest U.S. The company has endured repeated changes of ownership. From modest beginnings in 1930 as a manufacturer of simple wood and metal pull toys, Fisher-Price grew into a major corporation with about $1 billion in sales in 1996 and accounting for about 16 percent of Mattel's total revenues (about $770 million) in 1997. is one of the foremost companies in the highly competitive market of toys and furnishings for infants and young children and the world's leading manufacturer of infant and preschool toys. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |